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The three components of Asáni’s service are
Market Research
Communication
Analytical Modeling

We use a mix of communication and research instruments to interact and learn about the customer. Our conviction is to innovate ways to learn about the customer in their own environment, using technology and analytical tools. A multidisciplinary team enables us to look at problems in a holistic way, often going beyond the initial scope of a project. This approach has made our association with most of our clients long term and output driven.

We have proven capabilities to execute large perception tracking studies; from data collection to analysis & reporting.

Our clients have been especially satisfied in our ability to rummage through huge data (cross-sectional and time-series data) and cull out effective information in simple reporting formats.

We have been commissioned by foreign and domestic investors for several market entry studies to gauge opportunity for investment in different sectors, real estate in particular.

These studies include estimation of market size, trend analysis, market share composition, opportunity matrix and sector policies.

The need for creating employee equity systems to retain talent is gaining importance in Human Resource management.

We have been able to evolve proprietary result oriented models for measuring and managing employee engagement with our experience in implementing such projects.

Brand track, Ad diagnostics, Awareness, Attitude, Customer Satisfaction studies

COMMUNICATION
Our communication service is about understanding and being with people where and when they are.

Over the years communication has transcended the conventional product advertisement space. Much has been done in the traditional TV and Print media. Our conjecture is that the composition of media share is changing rapidly, with more people spending more time in the internet for news, entertainment and social networking. Leveraging our strength in research and technology we decided to invest our energies for understanding the medium and help our clients to communicate in the new age media. So if you are interested in connecting to the online community and specifically to your target group, maybe you are looking for us!

Majority of Indians live in rural and semi-urban areas. Yet, the pressure of urbanization is spreading fast. There is a young migratory population that is bringing new modern aspirations to the rural community. Connecting to the psyche of this population is a challenge, and yet they are a major demand base. Our rural initiative is to create this connect through understanding the deep rooted cultural idiosyncrasies, understanding their language and connecting through effective communication. Our way to go is to make it participatory and making stakeholders out of beneficiaries. We have been effective rural communicators for projects in almost every state of India.

We have developed niche areas of service for development agencies and NGOs where, again, communication is increasingly an important tool for donor and stakeholder support.